Autodesk Labs: Autodesk Innovation Genome

Innovate by asking and answering seven questions.


The Autodesk Innovation Genome is a research project and innovation methodology being developed at Autodesk/San Francisco. The goal of this research project is to develop a comprehensive innovation methodology comprised of new innovation techniques that are both powerful and practical. The purpose is to help people and organizations create real innovations that positively impact their organizations and the world.

These innovation techniques — that are currently being used at Autodesk, by dozens of Autodesk customers, across Silicon Valley, and in 12+ countries around the world — are derived from an ongoing 10-year research project that systematically examines the greatest 1,000 innovations in human history over the past 3.4 million years. We start with the stone hand axe (the world's first innovation), study great innovations across history (like democracy and the printing press), and continue up to current day innovations such as the Internet, microfinance, and the Tesla. To date, we have studied 350 innovations.

Building on this extensive research, Autodesk has identified a previously undiscovered set of common characteristics among all true innovations — a kind of "Innovation DNA" — that has led to the creation of new innovation techniques. They are easy to learn, teach, and apply, even in organizations that have traditionally been relatively non-innovative; and they have proven extremely effective for both experienced innovators and people with minimal innovation expertise.

We are granting you rights to participate in this project at no cost to you. Please read and accept the following terms. By joining the project, you are agreeing to be bound by the terms referenced below. Do not join if you do not agree to be bound.

  1. I acknowledge that in exchange for my use of the information, I agree to provide Autodesk with feedback in accordance with the Autodesk Labs Terms of Use and agree to other terms and conditions therein. Additionally I understand that any downloadable material that is made available through the Autodesk Labs site is governed by the terms of the license agreement which accompanies or is included with the project. For any part of the project that is available through the Internet as a web-based or cloud-based service, I understand that my access and use of the service will be governed by the applicable terms of service, which I have had an opportunity to read.

  2. The project is available worldwide, subject to applicable legal and regulatory restrictions. The Autodesk Innovation Genome materials are available through a Creative Commons license. You are free to use them as you see fit as long as proper credit is given.

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By joining the project, I agree to the terms outlined above.


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